Try “Miran”, “shipping” or “The OWO”.
09 — Digital retail
A leading omnichannel retailer of home appliances and technology in Iraq, operating online and through more than 240 distribution partners.
Overview
We represent some of the world’s most respected appliance manufacturers and help everyone enjoy great technology, however they choose to shop. Our flagship showrooms in Sulaymaniyah, Erbil and Baghdad — Iraq’s major commercial hubs — sit alongside a wider store network and more than 240 distribution partners. Around 250,000 Iraqi households shop electricals with us across 15+ product lines.
In numbers
Our vision
We are laying the groundwork for IoT-enabled homes in Iraq. Many of the appliances we sell — from smart air conditioners and connected ovens to televisions and refrigerators — offer Wi-Fi and app control, so households can monitor and optimise their devices remotely.
We are embracing e-commerce, virtual showrooms and end-to-end digital retail to create a platform where product, service, data and connectivity converge.
Strategy & value creation
Disciplined ownership across the life-cycle of each asset.
Showrooms, partners and online channels meet customers wherever they prefer to buy.
Inverter ACs and low-consumption appliances cut bills and ease grid stress — a commercial and societal win.
IoT-ready products and digital retail tools prepare the market for smarter households.
Milestones
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First exclusive distribution licence, for Hitachi in Iraq; portfolio later expanded to Hisense and Gorenje.
~250,000 households; 240+ distributors; showrooms in Sulaymaniyah, Erbil and Baghdad.
Footprint
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1Sulaymaniyah2Erbil3BaghdadSustainability
Promoting high-efficiency appliances reduces household electricity demand — meaningful in a market where power is scarce — while keeping families connected, productive and comfortable.
Proud partners
We promote appliances that meet high international energy-efficiency standards — inverter air conditioners, low-consumption washing machines and eco-smart refrigerators — cutting household bills and easing pressure on Iraq’s power grid.
Refrigeration, laundry and air-conditioning engineered for durability and energy efficiency. First exclusive distribution licence in 2003.
Smart TVs, cooling and kitchen appliances with modern design and connectivity.
European craftsmanship with elegant design and intelligent functionality.
Affordable, high-performance home appliances.